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What changes when your play area is inside a mall
Most indoor play areas and family entertainment centres are not on a high street. They are inside a shopping centre, on a lease that ties part of the rent to their takings, in a unit whose opening hours somebody else decides, fed by footfall that arrives for reasons that have nothing to do with them. That arrangement changes the arithmetic of the business and most of the daily operation with it. This guide covers what is different, and what to have settled before you sign.
Turnover rent makes your sales figures a contractual obligation
Mall leases commonly tie rent to trade. The usual shapes are a base rent plus a percentage of turnover above an agreed threshold, or a percentage of turnover in place of part of the base rent. Either way, the landlord has to be given a sales figure, normally every month, and often a statement once a year that your accountant has certified.
That single clause moves your takings reporting out of management information and into the lease. A number you cannot reproduce on demand is a number you will eventually be asked to justify, in a conversation where the other side has already read your last twelve submissions.
The argument worth having at signing is not the percentage. It is the definition of turnover, and it should come with worked examples:
- Gross or net of tax. Whether the figure is before or after VAT changes the rent by the full tax rate. The VAT guide covers how the tax sits inside a play area's prices.
- Refunds, comps and staff use. A refunded session and a free session for a supplier are not sales, but they will be unless the definition says so.
- Passes and memberships. A ten-visit pass sold in March and used through the summer is turnover in March under one definition and across five months under another. Say which. The passes guide explains why the money and the visit rarely land in the same month.
- Party deposits. A deposit taken in one month for a party held in the next has the same problem, at a size that matters on a busy booking sheet.
- Vouchers. Sold and redeemed are two separate events, and counting both is counting the same money twice.
Whatever definition you agree, you then have to produce it the same way every month from your own records. Three rules make that survivable. Report from one system rather than from a spreadsheet somebody rebuilds. Keep the figure you send the landlord reconcilable to the one you file for tax and the one your accountant sees, because three different answers for the same month is what turns a routine submission into an audit. And keep the submissions themselves, with the date you sent them and what they contained.
Practically, this means being able to pick a month and a branch and get the same total every time you ask. In PlayAreaOS the sales figures come off the POS itself rather than being assembled afterwards, and every report exports to CSV for the date range and the branch you chose, so the landlord's copy, the bookkeeper's copy and yours all start from the same rows.
The mall sets your trading hours
A mall lease normally obliges you to open when the centre opens and to stay open, lit and staffed, until it closes. That includes the late weekend closes, the extended hours around holidays and religious festivals, and whatever the centre does for its own sale periods. Closing early because the floor is empty is often a breach rather than a judgement call.
So the rota is not built around the hours you would choose. It is built around a timetable published by somebody else and changed by them, sometimes at short notice. Three consequences follow.
- The trading day is longer than a standalone venue's. More hours to cover, more shifts, more evening cover, and a wage bill that is higher for the same takings unless the late hours actually earn.
- The hours you must staff and the hours you earn in are not the same set. Measure takings per trading hour, not per day. The last hour of a weekday evening is usually the one you would drop if the lease let you, and knowing its exact cost is what lets you staff it thinly rather than fully.
- Extended hours have a payroll tail. Late closes and holiday openings turn into overtime, allowances and, where you are paying through a wage protection scheme, a file that has to carry all of it. The WPS payroll guide covers that end of it.
Ask for the centre's trading calendar for the year as early as you can, including the holiday hours, and build against it rather than reacting to it. Ask as well how much notice you are given when it changes, because that notice period is the real constraint on your rota.
PlayAreaOS holds the week on a rota with a demand band under it, so a Saturday that is staffed thinly against its expected trade is visible while there is still time to change it, and the hours worked feed straight into the monthly payroll run. The staff-to-child ratio guide covers how to build the roster from the hourly picture rather than from the opening hours alone.
Service charge, and the rest of what the unit costs to occupy
The rent is not the cost of the unit. On top of it sit the service charge for common area cleaning, security, air conditioning and the car park; often a separate marketing levy that funds the centre's own campaigns; utilities frequently billed through the landlord rather than a supplier you chose; and, in a hot climate, a cooling charge that can be one of the largest lines on the page.
These behave like rent rather than like costs. They are fixed monthly, they do not fall when the floor is empty, and they usually rise every year on a formula written into the lease. That raises your break-even above what a comparison with a standalone venue would suggest, and it is exactly why a quiet month hurts a mall unit more.
Two habits are worth forming early. Carry them in your books as their own lines rather than folded into rent, so you can see what occupying the space costs separately from what you agreed to pay for it. And ask, before signing, how the service charge is apportioned, whether it is capped, what it actually covers, and whether you are shown the year-end reconciliation. A charge you cannot see the workings of is a charge that only moves one way.
In PlayAreaOS a supplier bill or a landlord invoice is photographed and read into the books, so the month's profit and loss carries the occupancy cost alongside takings and wages instead of catching up weeks later. The finance page covers that, and the break-even calculator shows what a fixed monthly figure of that size does to the number of children you need through the door.
Your footfall is borrowed, not earned
A mall unit trades on traffic it did not create. The busiest days are set by the centre's calendar: school holidays, Ramadan and Eid, the centre's own sale periods, a late-night shopping event, a concert in the atrium. Your own marketing moves a smaller number than any of those do.
This is not an argument against marketing. It is an argument for planning against a calendar you do not control. Get on the distribution list for it, and treat the centre's events as an input to the rota and the stock order in the same way a school holiday is.
It is also the main risk of the location. Borrowed footfall stops being yours the moment the family's reason for being in the building changes. An anchor tenant leaving, a competing centre opening a few minutes away, a car park reconfiguration, works on the access road: none of it is your doing and all of it lands on your takings. The defence is to convert traffic into a relationship. A family who wandered in is a visit. A family with a pass, a party booked or a birthday on file has a reason to come to the building because of you, which is the difference between a business inside a mall and a business dependent on one.
Forecasting has to be built on your own history at that unit for the same reason. PlayAreaOS reads your trading history and gives a figure for each of the coming days, children and takings, with the parties already booked beside them, so the rota and the order go against a number rather than a hunch. See forecasting and passes and memberships.
The unit is not yours to change
Almost any change to the demise needs the landlord's approval before you touch it. A new frame, a moved wall, a serving counter, a sink, a power point, signage, and often the vinyl on the shopfront glass. Approval usually means drawings, a contractor from the centre's approved list, a permit, and works confined to overnight hours.
Budget the time as well as the money. Approval cycles run in weeks, and a works window of a few hours a night stretches a small job into a long one. The practical consequence for an operator is that you cannot iterate your way out of a layout problem. The floor plan you open with is the floor plan you have for a while, so the effort belongs at fit-out, alongside the rest of the opening work the opening guide covers.
Read the reinstatement clause before you sign, not in your last year. Putting the unit back to the state the landlord requires is a real cost, and it falls due at the moment you have the least cash and the least appetite for it. Keep a file of every approval, drawing and permit you were granted, because managing agents change and the file is the only proof that what you built was agreed.
Deliveries arrive on the loading bay's clock
You do not have a back door onto a street. You have a shared loading bay with restricted hours, usually before the centre opens or after it closes, commonly with a booked slot, a goods lift that other tenants also want, a trolley route through service corridors, and a security desk that logs what comes in and who brought it.
That is a genuine constraint on receiving stock, and it shows up in three places.
- Lead times get longer, because a delivery has to land in a window rather than at a time, and a supplier who arrives outside it may not get in at all. Put the permitted window in the order, not in a phone call.
- The receiving shift is the thinnest shift. Goods land early, before the venue opens, with one person on site and no queue at the counter to interrupt them, which is either the best conditions for checking a delivery properly or the easiest ones in which to sign for a pallet unopened.
- Waste goes out through the same corridors, on the centre's schedule and into its bins. Check the arrangement for food waste and for cardboard before you commit to a café menu, because a daily route you cannot use is a menu you cannot run.
The receiving discipline therefore matters more here than on a high street. Count what arrived against what was ordered at the bay, and record short and damaged lines then. A shortage discovered on Saturday, from a delivery signed for on Tuesday by somebody who is now off, is a credit you will not get. Part deliveries are normal in this setup, so receive what actually turned up and leave the rest of the order open rather than closing it and hoping.
PlayAreaOS carries the order from the purchase order through to the shelf: receiving records what actually came in, including a part delivery, and the supplier's bill joins the order it belongs to. See stock and purchasing, and the suppliers and purchasing guide for the ordering and matching routine behind it.
The queue spills onto the landlord's floor
The space immediately outside your shopfront belongs to the mall. A queue that grows past your entrance is standing on their floor and in front of your neighbour's window, and both of those make it their business rather than only yours. Most leases also restrict trading outside the demise, so a promotional table, an A-board or staff handing out flyers in the concourse needs permission and sometimes a fee.
The result is that a full floor on a Saturday afternoon becomes a landlord conversation as well as an operational one, and it usually reaches you through centre management after the neighbour has raised it. The fix is the ordinary capacity fix, applied earlier than a standalone venue would need to apply it.
- Clear finished sessions before you admit more. Those places are already paid for and cost nothing to release.
- Take a number instead of holding a line. Give a named return time and call the parent when a place opens. In a mall the family has somewhere to go for twenty minutes, which is one of the real advantages of the location and the reason a queue there is unnecessary.
- Watch the spill in the other direction. A child who wanders out of the unit is in a public concourse, which is a different problem from a child at the far end of a standalone building.
PlayAreaOS counts the children actually playing against the capacity set for that branch, and the number is on the timer board and at the POS the moment a sale would add another child. See occupancy and capacity and play timers. The capacity guide works through the arithmetic linking occupancy, dwell time and arrivals, and the overstay guide covers the sessions that finished but never cleared, which is what fills a floor far more often than arrivals do.
A lost child can leave the building
In a standalone venue a missing child is somewhere inside a building you control, and you can hold the door. In a mall unit the child can be out of your entrance and into a public concourse in seconds, with several exits, a car park and dozens of other tenants in reach.
Your procedure therefore has to be joint with the centre, and the things to settle in advance are specific:
- The control room's direct number, written into the procedure itself rather than pinned to a noticeboard.
- Who calls it, and at what point. Deciding whether to involve mall security is not a decision to make while looking for a child.
- What the centre can actually do: hold or watch exits, make an announcement, and how you request either.
- Whether their cameras cover your shopfront, and how quickly footage can be reviewed and by whom.
- Who speaks to the parent and who speaks to centre management, because they are rarely the same person and should never be the same conversation.
- Whether the centre will rehearse it with you. Ask; many will.
The lost child procedure guide sets out the roles and the drill. In PlayAreaOS the alert reaches every device on shift at once with the child's details rather than being shouted across a floor, which matters more when part of the search is happening outside your unit. See lost child alerts.
The mall may compete with you inside the same building
Many centres operate their own supervised kids' area or crèche, sometimes free, sometimes as an amenity tied to a spend in the centre. Other tenants compete for the same hour of the same family's afternoon: a cinema, an arcade, a restaurant with a play corner, another operator two floors up. Your lease will not protect you from any of it unless it carries an exclusivity clause, which is worth asking for and rarely granted.
Three responses are more useful than arguing about it.
- Be the reason for the trip, not an amenity found on the way. A free supervised area is used by people who are already in the building for something else. Bookable things pull families in: parties, timed sessions, classes, passes.
- Do not let yourself be compared like for like. A free crèche competes on cost and will always win that comparison. What it does not offer is a booked party, a known child, a session a parent can plan a day around.
- Watch what it does to your numbers rather than to your mood. A new free play zone in the centre shows up in walk-ins first and in repeat visits second, and those two moving differently tells you whether you have lost customers or only lost passers-by. The KPI glossary defines the measures to read.
What to have settled before you sign
Most of the difficulty in a mall unit is decided at signature and lived with for years. Have written answers to these before that point.
- The definition of turnover, with worked examples for passes, deposits, vouchers, refunds and comps, and whether it is gross or net of tax.
- The reporting format, the day of the month it is due, who signs it, and what annual certification is required.
- The trading hours obligation, the holiday calendar, and how much notice you get of a change to either.
- The service charge basis and apportionment, whether it is capped, what it covers, and when you see the reconciliation.
- Loading bay hours, how a slot is booked, the goods lift arrangement, and how waste leaves the unit.
- The rules on queueing, on trading outside the unit, and on what may appear on the shopfront.
- The alterations process, the approved contractor list, and the reinstatement obligation at the end of the term.
- The centre's emergency and missing child protocol, and the control room's direct number.
- Any exclusivity you have been granted, and any right the landlord holds to relocate you within the centre.
None of that is a software problem. What software has to do in a mall unit is make the figures easy to produce and hard to argue with, and make the hours cheap to plan. PlayAreaOS rings every sale on one POS and turns it into a report you can pull for a month and a branch and export as it stands; it builds the rota for the week the centre is actually open and carries those hours into payroll; it records what came through the loading bay against what you ordered; and it counts the floor against the capacity of that branch before the queue reaches your neighbour. If you take a second unit in another centre, multi-branch keeps each one's takings, hours and capacity to itself while customers, prices and passes stay shared across both.
Questions
What is turnover rent, and what will a mall landlord want to see?
It is rent tied to your sales: a percentage of turnover above a threshold, or a percentage standing in for part of the base rent. The landlord will want a sales figure at an agreed interval, usually monthly, and often a certified statement once a year. Agree in writing what counts as turnover before you sign, with worked examples for passes, party deposits, vouchers and refunds, and make sure the figure you report reconciles with the one your accountant and your tax return see.
Do we have to trade the same hours as the mall?
Usually yes. A mall lease normally obliges you to open whenever the centre trades and to stay open and staffed until it closes, including late weekend hours and extended holiday hours. Build the rota against the centre's published calendar rather than your own preference, ask how much notice you are given of a change, and put the extra evening hours into your wage bill before you sign.
How do we plan around a mall's marketing calendar?
Get on the distribution list for it and treat it as an input to the rota and the stock order rather than as news. The centre's holidays, sale periods and events move your takings more than your own promotions do. Forecast from your own trading history at that unit, because generic seasonality will not contain the centre's events.
Can we take a delivery during trading hours?
Usually not. Loading bays run to restricted hours, typically before the centre opens or after it closes, often with a booked slot and a goods lift other tenants also want. Put the delivery window into the order so the supplier arrives when they can get in, and count the goods in at the bay rather than hours later, because a shortage found on the next shift is a credit you are unlikely to recover.
Does being inside a mall change our lost child procedure?
Yes, because a child can be out of your unit and into a public concourse in seconds. The procedure has to include the centre's control room: the direct number, who calls it, at what point, and what the centre can do about exits, announcements and camera footage. Agree the escalation timings in advance and rehearse them with centre security before you need them.